How to maximize exposure, get retailer engagement, and ultimately drive DVD sales for an indie film released months before on digital.
We started with a strategy call with filmmaker, Morgan Dameron, 75 days before street date. Morgan had filled out our Title Launch Playbook questionnaire, so we were able to quickly identify opportunities to leverage some star power (Shelly Long, Emma Bell), scarcity (a Showtime SVOD exclusive), and a Midwestern girl-power road trip theme. Working with Movie Zyng, we built an ecommerce store just for that title – 45 days before street date. Prior to the 30 day pre-sale window we targeted select retailers to coordinate on special merchandising/promotional opportunity. We coordinated with film stakeholders on social announcements and email campaigns. Just before street date, Movie Zyng and Morgan provided a robust Friends and Family discount coupon code program – supported by a film maker email campaign. Movie Zyng also provides wholesale discounts for merchant locations that were featured in the film. We leveraged pre-sale enthusiasm to support our sales efforts with Midwestern rental chain, Family Video as well as Netflix.
This multi-pronged approach: Overall, these efforts led to a 5x increase in launch sales over what they would have been without Title Launch Playbook execution.
The Challenge
Our Approach
The Outcome
Indie Film – Different Flowers
The Challenge
Our Approach
The Outcome
