CARHARTT

With a 125th anniversary approaching, Carhartt wished  to establish and centralize its large collection of physical content to preserve corporate legacy and provide greater access to content in a digital form for internal stakeholders.

Carhartt engaged Allied Vaughn in 2014 to lead the initiative. Allied Vaughn deployed expert archival and digital management resources to organize content related to product /clothing, photography, documents, motion film/video, digital catalogs and marketing related artifacts. By engaging key department leads from Marketing, Design, Corporate, HR, and IT in discovery interviews, Allied Vaughn identified end user needs. This collaboration created a collective processing manual that outlines standards for incoming assets while supporting Carhartt’s current DAM system initiative.

Allied Vaughn provides critical expertise in areas of taxonomy development, subject matter expertise, metadata enhancement, collection processing, digital curation, project management and media migration. Allied Vaughn’s value-added services support Carhartt’s content management initiatives in creating a larger physical space for the archive and the acquisition of an upgraded DAM system.

As a direct result of establishing this archive, Carhartt’s research and fulfillment requests increased across departments and internal awareness continues to expand collection development. Centralization of the legacy and digital content allows Carhartt to improve efficiencies in the exchange of information across all departments. Greater visibility and accessibility to the Carhartt story continues to promote and protect the Carhartt iconic brand, as Allied Vaughn’s team provides crucial stakeholders real-time access to content.